Social media has had an addictive element ever since its inception. Users need to be logged in, aware of what everyone else is doing, able to update their profiles whenever something noteworthy happens. There’s something about creating a presence online that is invigorating, able to publish whatever content you please in a permanent way.
Social media users were already invested in a huge way with just Facebook and Twitter, but since its birth, Instagram has changed the way everyone approaches social sites in general. Since the explosion of micro-blogging, users online have begun asking themselves: How does one go about getting more Instagram followers? How does one go about getting more followers across all social platforms? Social media isn’t just about sharing now, it’s about being visible.
Instagram is by far one of the most popular micro-blogging sites out there now. It has become an all-encompassing platform for photo-sharing and has even developed its own lingo among Insta fans. It operates solely on mobile, and as the world continues to grow more and more dependent on cellular devices and cameras that fit in their pockets, it’s no wonder why Instagram has become such a huge deal. Posting a picture online to illustrate what someone is doing on their own adventure around the globe or simply just enjoying a day to day life gives the average social user an artistic element that Facebook and Twitter just don’t offer. With Instagram, everyone is a photographer, and everyone can pursue and publish their own aesthetic.
Instagram has also developed a huge following in social media marketing. It’s a visual medium, which means it’s simple and easy to attract the attention of potential clients and customers with just a simple picture. Pictures are fun to look at for everyone, and wordy ads are easy to spot and skip. With Instagram, retailers and other companies can draw in customers by simply posting a photo of a product or service that grabs someone’s attention. Human beings would rather absorb and digest visual information instead of reading text in bulk. Other social media platforms have developed the acronym “TLDR” which stands for “too long, didn’t read.” Instagram users don’t have to warn of long posts in advance because they’re using a visual medium.
Instagram is one of the most engaging social media platforms today. Businesses are revealing behind-scenes-stories through photos that give their followers inside glimpses into production. The fashion industry has picked up on Instagram’s artistic platform and designers and brands are able to let everyone in on their projects. Fashion and art as two intermingled industries are able to broaden their horizons and gain a wider audience.
Users who travel are seeking out the perfect photo ops, and their followers are able to join in on the collaborative journey that Instagram has to offer. While Facebook and Twitter users are able to document their lives and market their businesses and art, Instagram is able to condense everything into a single ardently sought-after image. Users work hard to find the perfect snapshot to edit and upload, and their followers are rewarded for the effort. This in itself means Instagram is being approached entirely differently by users than any other social media platform.